Ramez Helou, one of the most successful sales gurus in the region, recognized in 2010 that companies in the Middle East needed a centre of excellence for sales training. He founded “The Academy For Sales Excellence©” in Dubai to provide a platform for sales success. Ramez's sale solutions have resulted in increased profits, relevant sales strategies and professional growth for hundreds of clients in the Middle East, and throughout the world. Simply put, the Academy For Sales Excellence offers customized sales solutions to sell more, sell faster and sell profitably.



Success Stories

Being able to close deals was always a mystery to me. Sometimes I succeeded and a lot of times I did not. After taking one of TAFSE courses, I used the strategies and have doubled my sales from 2012, have a 100% increase in sales revenue, am able to better qualify prospects and to structure my sales process so I close deals. This is the best professional investment I have ever made.

Franz Erasmus

Practice Manager at CA Technologies – Middles East & North Africa

Before attending the Sales Course, I was always uncomfortable negotiating with my clients. Most of the time, I gave into discounts and payment terms just to keep the customer. During the course, I learned about a Negotiations Matrix. Using this matrix helped me to close a large deal with out giving into discounts. Recently, I closed a deal and saved over 60,000 AED on discounts. Using the new negotiations process, taught me that negotiating is really a game and there are tactics that both the buyer and the seller use. It was uncomfortable for me at first but the bottom line is that I got my price and the payment terms.

Reim El Houni

Managing Director at Ti22 Films FZ LLC

Within a day of attending Ramez’s course, I was able to move a stuck opportunity worth 1 million Pakistani Rupees. (Aprox $250,000 USD) Ramez has enabled me to see opportunities which were previously taken as threats.

Kashif Fayyaz

Senior manager at Mobilink Pakistan

Coming from a financial background, I didn’t really know how to really sell.I was going from meeting to meeting and getting frustrated.Within 2 week of attending the Program with Ramez, I closed my first 50,000 AED consulting deal!

Shridhar Sampath

Managing Director at Motivaluate

Together with my team, we were able to bring in an additional 1 million AED in business in less than 30 days just by applying Ramez’s ideas. It brought structure and confidence.

Pramod Kurian &ndash

COO at Pinnacle Technologies

I originally attended the training program to improve skills in negotiating salary for a new job as a Personal Assistant. What I learned at this workshop literally changed my life. I realized that I could get a better job and applied for a position as a commissioned sales executive and I got the job. I doubled my income, opened up over 80 new accounts for my company and increased revenue over 1000%! My favorite part of the workshop was the interactive exercises about negotiating and being able to practice with other delegates. I love to negotiate now and create win/win agreements with my customers. This Negotiations Process can be used in any industry as it is the basic fundamental’s that once learned and practiced, can truly set you on course for a great life. Thank you Ramez from the bottom of my heart!

Melissa M

Sales Executive at Online Advertising

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